Have you heard of The Tea Room News? I am embarrassed to say that until a few weeks ago I had not. However, now that I am “in the know” how could I not share with the readers of Tea Escapade? After reading the November/December 2008 edition, I was very impressed. The publication is chock full of informative articles focused on tea and the tea industry. In addition, I found yummy tea recipes on one page followed by articles on tea products and tea trends on the next. Yes, I am already looking forward to the next issue. My only critique… I would appreciate the inclusion of more articles.
Just a little history… The Tea Room News has been in publication since October 2007, enjoying growth over the past year up to a 5,000 subscriber base. The publication was launched to offer tea businesses the only source dedicated solely to tea businesses. Providing a community of experts committed to educating, guiding, and inspiring with ideas that make business ownership more fulfilling, more purposeful, and more successful. “We promote the elements of tea and business, infusing them with the pleasure and support that come from a growing knowledge we foster in our readers and ourselves.” The creator of The Tea Room News has roots in the tea industry as a former tearoom owner, student of Pearl Dexter and now founder of the Editorial Advisory Board. This board includes industry author James Norwood Pratt, Michael Harney of Harney & Sons Fine Tea, Beth Johnston of Teas Etc, author Earlene Grey, Janis Baradau of TeaGuide.net and attorney Sarah Carson.
As we end 2008 and embark upon 2009, The Tea Room News is “going green”. If you are like me, I’m sure you are wondering, “What does ‘going green’ mean for a publication?” According to the publisher, Going green for The Tea Room News means providing the same great articles, information and graphics without using the huge quantities of paper, drawing unnecessarily from our resources. The November/ December issue is the transitional issue – The Tea Room News will be offered in both print and digital; however 2009 will mark the complete crossover to digital.
Going green provides many benefits to both the consumer and the environment. For the environment, the reduced paper use is the primary benefit. For the consumer, the digital issue offers many useful features including a true magazine feel. In light of the economic pinch, The Tea Room News is able to offer lower advertising rates to business customers. Finally, the use of digital media enables the publication to reach and provide the knowledge and insight contained within its pages to readers globally. My experience reading the November/December 2008 issue was definitely positive. The publication set-up in digital format made reading of The Tea Room News very easy. The photographs were crisp and clear and text easily readable. Kudos to the web developers who made the look and feel of the digital edition resemble an actual magazine. Not to mention, navigation through the publication was extremely user-friendly.
Tea businesses/tea-prenuers seeking to go green can subscribe to The Tea Room News to receive tips and advice about going green. Check out the January/February issue that includes a feature on going tea business green. The Tea Room News is offering a FREE 2 issue trial subscription for all new readers that sign up through the end of 2008. See for yourself what The Tea Room News has to offer by clicking on the following link: www.thetearoomnews.com or call 888-TEA-BUZZ.