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I do not know what it is like to go from middle class to below poverty level in less than 30 seconds.  I have never had to sleep on the street, because there was no place to call home.  I cannot fathom the depths of sorrow and pain that would accompany the loss of my entire family. I have never experienced the devastation of a natural disaster and lived to tell about it.  I have never walked for miles begging for water.  There has never been a time in my life when I needed medical attention, but none was available. I have never felt the hunger pains of starvation.  Never have I contemplated giving away my children as their only chance of survival. I have never needed to have the strength to dig someone I love out of rubble because they were buried alive.

You probably have not either.

Yet this is reality for the men, women, and children of Haiti.

Below is an article about tea companies dedicated to help the citizens of Haiti.  Rishi Tea, Teavana, The Tea Set, Tea 4 U, and Tavalon Tea – I applaud your efforts.  The earthquake has ended and the aftershocks may have passed, but Haiti remains a country in devastation.  As lovers of tea, we are a community.  Today, I plea for my community to continue to give and/or give to Haiti for the first time.  If you are not a tea company, but avid drinker and lover such as myself – let’s support those tea companies that continue to give to Haiti with our buying power and become part of the solution.

Below is an article in its entirety first published by World Tea News describing the efforts of tea companies to provide aid to Haiti:

Tea Company Responses to Haiti Earthquake Continue
Tuesday, 09 March 2010
by Heidi Kyser

The 7.0-magnitude earthquake that devastated the island nation of Haiti happened nearly two months ago, on Jan. 12. But various businesses in the tea industry have responded – and continue to respond – by donating portions of their sales to relief efforts.

Last week, Joshua Kaiser, founder and president of Milwaukee, Wis.-based Rishi Tea, sent an e-mail to customers and contacts describing his experience during an earthquake in Nantou, Taiwan, where he has been going for twelve years to select the company’s Tae Guan Yin (“Iron Goddess of Mercy”) tea. During a tasting, Kaiser wrote, a 7.0-magnitude earthquake struck.

“I had never felt anything like it,” he said. “I felt so scared, vulnerable and lucky to be alive.”

Inspired, Kaiser wrote more about the experience on Food Thinkers, and through the month of March, Rishi Tea is donating 20 percent of all sales of Iron Goddess of Mercy tea to CARE, a private humanitarian organization that has been helping victims of the Haiti earthquake.

Atlanta, Ga.-based national tea store chain Teavana also partnered with CARE to contribute to the organization’s Haiti Emergency Relief Fund. Beginning shortly after the temblor and lasting through March 1, Teavana solicited donations on its Web site and matched all donations made by both customers and employees dollar-for-dollar.

According to a statement, Teavana has been working with CARE since 2006 to help people in countries where Teavana’s teas are grown.

Several other companies leaped to action following the earthquake. The Tea Set, based in New York City, donated 100 percent of the proceeds from all sales of its teas from Jan. 18 through Jan. 22 to Haitian relief via Rotary International. Starting Jan. 19,Tavalon Tea, based in New Jersey, donated 40 percent of the sales of its Serenity blend to UNICEF’s Haiti Relief Fund.

Tavalon’s UNICEF campaign ended in late February, but because the company wanted do more, it combined that donation with an event, Healing for Haiti, said Tavalon Tea Sommelier Chris Cason. He added, “I’m not sure of the exact numbers, but I can tell you that the event culminated in a total fundraising of $40,000 in one night between all of us.”

Individual entrepreneurs got in on the giving as well. Kirsten Kristensen, a tea coach with Tea 4 U, matched donations made to the Red Cross for Haiti by the Shore Women Business Network of New Jersey.

“The network of business entrepreneurs are collecting cash donations, and I guarantee to match the donations 100 percent,” Kristensen commented in a LinkedIn discussion on the topic of relief efforts.

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During the holidays we always want to share . A cup of tea, a memory, a meal – exactly what is shared isn’t always as important as the act of giving. So today, I wanted to share contest information from a fellow friend and tea blogger, Tea-Guy.

Details are below:

“Take a moment for tea and you could win great prizes from www.Tea-Guy.com, Libre Tea, Adagio Teas, Harney & Sons, Infusions of Tea, Kokomo Tea and Tavalon. Today, www.Tea-Guy.com is launching its first Tea Moments Contest and invites you to tell us about your own tea moments. Two lucky readers have a chance to win a Libre tea glass and an assortment of teas to go with it just in time for the holidays.

The www.Tea-Guy.com Tea Moments Contest begins today and ends Friday, December 11, 2009.  Winners will be announcedMonday, December 14, 2009 in two categories, video and written essay.

To enter in the video category, record a short video describing your tea moment and upload it to YouTube.com, linking it as a response to our contest announcement video located at www.youtube.com/user/teaguyllc.  Make sure to include “www.tea-guy.com” in your video description on YouTube.  Then send us an e-mail at contest@tea-guy.com with your real name, YouTube user name and e-mail address.  To enter in the written essay category, describe your tea moment in an essay and e-mail to contest@tea-guy.com along with your name and e-mail address.  Rules and regulations apply, see www.tea-guy.com for full details.”

Good Luck!

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Everyone knows that Black Friday is the day after Thanksgiving. Even more importantly, it is the retail shopping event of the year  and the kick-off for holiday shopping. But have you ever heard of Cyber Monday?  For you techy types, you are probably well aware of the term Cyber Monday. However, for those of you who are still in the dark…

Cyber Monday is the Black Friday of e-commerce. It is the Monday following Thanksgiving and represents the kick-off of Internet holiday shopping. So if you missed Black Friday… No problem! Pull out your computer and begin e-tailing!

In honor of Black Friday and Cyber Monday, I have compiled a list of fantastic tea companies, who in the spirit of holiday shopping are offering some awesome deals.  Find great gift-giving ideas for your friends, family and co-workers. Don’t forget to add a little something special in the shopping cart for yourself.

Let the shopping begin!

Company Name: Golden Moon Tea
Sales Event: Visit Golden Moon Tea and get 10% off all orders from November 27th – December 25th.
Promo Code: ESCAPADE (use at checkout)
Company URL: http://www.GoldenMoontea.com
Company Name: Kamelia Luxe
Sales Event: Get 15% discount on all black teas, which includes the whole StripTeas flagship line! Promotion runs November 26th – December 4th.
Promo Code: blackfriday
Company URL: http://www.originalstripteas.com
Company Name: thepuriTea
Sales Event: Now until 12/1, we’re offering 10% off on all orders and Free Shipping on order of $50 or more. Just in time for the holidays, thepuriTea Gift Box is now available. Choose from 6 different sets, designed for all kinds of Tea Lovers!
Promo Code: CYBMON09
Company URL: http://www.thepuritea.com
Company Name: Red Leaf Tea
Sales Event: Get 20% OFF all teas from November 26th – December 1st.
Promo Code: thanksgiving (use at checkout)
Company URL: http://www.redleaftea.com
Company Name: Teas Etc
Sales Event: Beginning November 26th – November 29th  11:59PM EST Teas Etc is taking 20% of everything with FREE shipping on orders of $60 or more.
Promo Code: GIFT2009
Company URL: http://www.TeasEtc.com
Company Name: Tea Forte
Sales Event: *  Purchase our Tea-Over-Ice Brewing Pitcher and one box of Twelve-Over-Ice Iced teas for $39 from November 27th – December 1st.
Promo Code: Iced39 (use at checkout)
Sales Event: *  Receive Six Free Exotics Duos with $100 purchase, while supplies last.
Promo Code: FREEDUOS (use at checkout)
Sales Event: *  Receive Free Solstice Cup & Saucer with purchase of Winter Solstice Gift Set, while supplies last.
Promo Code: FREECUP (use at checkout)
Company URL: http://www.teaforte.com/
Company Name: Teavana
Sales Event: Shop Teavana’s Holiday Gift Center for Gifts with Meaning. Starting Thursday, 11/26 through Monday 11/30, receive a 2oz bag of Rooibos Rose Garden tea with any order at Teavana.com! As always, you can get Free Shipping on all Teavana orders over $50.
Promo Code: No coupon code is required
Company URL: http://www.teavana.com/Tea-Gift-Center/Gifts-with-Meaning/
Company Name: The Simple Leaf Tea
Sales Event: Get 20% off your order (before shipping and tax). Limit 1 per person now through midnight November 30th.
Promo Code: simple2009
Company URL: http://www.thesimpleleaf.com
Company Name: Two Leaves and a Bud Tea Co
Sales Event: All loose teas (14 new exclusively loose teas) 15% off from November 26th through December 1st.
Promo Code: THANKS09 (at check out)
Company URL: http://www.twoleavesandabud.com
Company Name: White Lion Tea
Sales Event: * Shop White Lion Tea for $1 shipping on all orders, any product, no minimum purchase from November 26th – 29th.
*  Receive a complimentary Winter Tea Sampler Gift Box with all orders of $150 or more from November 26th – December 18th.
Promo Code: No special codes or coupons necessary for either promo.
Company URL: http://www.whiteliontea.com
Company Name: Yogic Chai
Sales Event: Annual sales event, enjoy 40% off your entire purchase on November 26th.
Promo Code: Must visit website and sign up for Yogic Chai Newsletter
Company URL: http://www.yogicchai.com

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There are times when I see something so incredibly unique that I simply cannot help but write about. During one of my “I really have nothing better to do blog surfing nights” I found this ingenious invention. During my entire love affair with tea, I have never seen anything quite like it – that is until tonight. Tonight is the night I found “Ted Lights”. Huh?

Here is what the creator had to say about Ted Lights…

il_155x125.34075577“When you or I look at a teacup we think “put some Earl Gray in it and a couple lumps of sugar”. When the innovative duo behind domestic construction sees a teacup they think “let’s make a hanging lamp out of this”…and that’s just what they did. The “ted” lights are a unique and creative option for anyone looking to light their life with style. The vintage ceramic or porcelain teacups, acquired from flea markets and thrift stores all over the country, dangle delicately on the end of an 11 foot chord with an attached plug…ready to illuminate any space. Single teacup light too minimalist for your tastes? Don’t worry…domestic construction offers their ted lights in cluster and chandelier form. Ranging from 3-13 exquisite teacups, these bundles of beauty are hardwired and fully prepped for immediate installation in the ceiling. This gives the phrase “tea time” a whole new meaning.

Please feel free to contact the girls for custom orders.” For more information check out Domestic Construction. You can find more Ted Light options on Etsy.

Of course, I couldn’t stop fueling my obsession until I searched the Internet high and low for more. I came across another unique idea – Martha Stewart’s own version of Teacup Lights. Martha describes these little treasures as… 0e287e22fca39aa10ebe6d591bba7d9b-orig

“Antique teacups that have lost their saucers still make sweet gifts when fitted with candles.”

For more information check out Martha Stewart Living where you can even learn to make them yourself. This week I am on break between classes. I’m sure you’ve guessed that this creative adventure has been added to my list of “fun things to do while on break.” Not as creative as Martha, yet I hope to have pictures forthcoming.

As my surfing came to an end, I was not disappointed. Here lies my final find for the night. Definitely for the “foo foo” in you as my husband would say. This teacup chandlier by Shabby Elegant Designs has pizzazz. Here’s what the creator has to say about the “Clarabelle”…

TheClarabelle1

The Clarabelle teacup chandelier is a true shabby chic-style lighting creation that is both spirited and whimsical. We’ve used only the finest porcelain tea sets in these special lighting creations. On each of them, we’ve used pretty French-cut crystals and lots of crystal strands. The Clarabelle has adorable bright pink striping, with borders of delicate rose vines around each piece of this tea set on a background of true “shabby” white. ”

For more information about this chandelier and others available visit Shabby Elegant Designs.

I hope you have enjoyed the world of shabby chic creativity. I’m off to have a cup of tea; however, if you know of more creations, please stop by and share.

Until then… Happy Tea Drinking! 

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I admit it… I Twitter… A LOT! Isn’t it amazing how you can become “friends” with people you’ve met online, but have never seen in real life? Someone that you have never even chatted with on the phone? Someone whose name you don’t even know?

Technology has made the impossible possible. That you can meet people that otherwise you never would have had the opportunity to meet simply because you answered the question, “What are you doing?” on Twitter. Even more is that you feel compelled to lend a helping hand to an otherwise complete stranger. Thus taking us to the purpose of this post. 

My newly acquired Twitter friend @DjWhoBTR is not a tea lover like most of my Twitter friends. Gasp!!! I know, I cannot fathom the concept. Of course, I have made it my personal mission to introduce him to some wonderful tea recommended not only by me, but my other tea loving Twitter comrades. 

So here’s the first installment of Twitter’s Tea Best…

Tisanes – Rooibush(-bos) – Goji Berry, Applement Sage, Chamomile Blossom, Peach Green Rooibush

Yellow Tea (basically green tea processed somewhat differently to remove vegetal taste many dislike) – Peach Yellow Tea

Black Tea - East Frisian, “bold” breakfast blend, Blood Orange and Captain’s Blend Earl Grey.

  • @
LeafSpa recommended tea in two categories:

Tea Blends (with a direct link) – Organic Honey Vanilla White Tea http://www.leafspa.com/prod…

Competition Quality (with direct links) – Organic Blink Bonnie Tea http://www.leafspa.com/prod… And Organic Oolong Superior Tea http://www.leafspa.com/prod…

  • 
@JINGTea recommended their new Dragon Well, Anji Bai Cha, and Jiande Bao Cha. Visit their website for more information about all of these teas http://jingtea.com/

Obviously, this list is merely the tip of the iceberg as there are hundreds of amazing teas out there. If you would like to share your favorites DM me on twitter or post a comment here. Until then… Happy Tea Drinking!

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I’d like to think that you heard it first here at Tea Escapade. But if you didn’t, that’s okay, I’m going to pretend as though every reader who visits and reads about this upcoming event is seeing it for the first time. With that said, here’s the skinny on the Spring Tea Festa presented by Fang Gourmet Tea…

On Saturday, May 16th Fang Gourmet Tea will be hosting the Spring Tea Festa in the Garnet Room at the Sheraton La Guardia East Hotel in Flushing, New York. Community residents from all age groups and cultural backgrounds are invited to join in on the festivities. Visitors will be able to experience the wonderful art and culture of fine Asian tea from 11:00 a.m. until 4:00 p.m.

After the success of the Tea, Art and Culture Expo in February 2009, Fang Gourmet Tea is glad to bring another tea event to the city. At this exciting and elegant event, visitors will participate in tea sampling and workshops.  ( There will also be scheduled promotional events… but you didn’t hear that from me!) 

Just a few housekeeping rules:

  • Tickets are $5.00 each or $3.00 for Tea Club members;
  • Each ticket entitles the ticket holder to one tea table;
  • If tea is purchased, the price of the ticket can be deducted plus you’ll receive 20% off your purchase!

Sadly, being that I am from the Midwest, I don’t live close enough to attend this promising event. But for more information, contact Fang Gourmet Tea at 1-888-888-0216 or visit online at Spring Tea Festa.

If you find yourself in the vicinity of the Spring Tea Festa, you must attend and take as many pictures as possible to share with those of us unable to attend. Until then… Happy Tea Drinking!

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22806If you don’t know, you do now… I love tea. I know, no surprises there. For those like me who share my love of tea, there are so many options to choose from. Black, green, oolong, pue-rh, white and a myriad of flavored teas. There are no shortages of selections for avid tea drinkers.  For true lovers of tea, there is more than simply the drink, the flavors, and the blends.  Tea encompasses a culture – there are the growers; the history; the way of life.

This morning, I read an article that embraces the other side of tea – the culture. Time for Tea in the Mountains, written by Yvonne Bohwongprasert for the Bangkok Post discusses the family owned business, Oolong 101.  According to the article, Oolong 101 is one of the first family-run tea plantations on scenic Doi Mae Salong – a 40-kilometre drive from Mae Chan district in the northern province of Chiang Rai. The tea plantation is managed by Mai-chi Lu, 56 – a Chinese-Thai whose father was a soldier in the nationalist Kuomintang army. (Mai-chi Lu is pictured on the left.)

The author via the article discusses not only the challenges of starting a tea plantation, but the joys derived from tea. Mai-chi Lu describes briefly life on the plantation as well as Doi Mae Salong the town where the tea plantation is located. In addition, the article elaborates in more detail about oolong tea, which is grown on the plantation – hence the name and the health benefits of oolong tea. Finally,  highlighted briefly, you can read about how Oolong 101 promotes tourism within Doi Mae Salong through the “homestay programme” that provides visitors an opportunity to closely observe the traditions and culture of its indigenous mountain people. Visit the link and read the rest of the article to learn more about Oolong 101 and Mai-chi Lu.

Read More…

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fileThis is a first for Tea Escapade… Stock information. But what can I say? I was curious… it’s about tea… and I learned something.

Apparently, Tata Tea is seeking opportunities to expand its domestic as well as international  beverage portfolio beyond tea and coffee. In line with its strategy, the company has launched  a tea and fruit based cold beverage in three variants—Mango Rush, Peach Punch and Apple Buzz—in a 400 ml pet bottle strategically priced at Rs22.  It appears this new beverage is tapping into the health market segment in India as “key changes in Indian society are driving the food and drinks industry, particularly the demand for processed, health, packaged and ready-to-eat food products (Report Buyer, 2008, Pg. 1).”

Who is Tata Tea? According to their website, Tata Tea was established in 1964 as a joint venture with UK-based James Finlay and Company to develop value-added tea.  “The Tata Tea Group of Companies, which includes Tata Tea and the UK-based Tetley Group, today represent the world’s second largest global branded tea operation with product and brand presence in 40 countries. Among India’s first multinational companies, the operations of Tata Tea and its subsidiaries focus on branded product offerings in tea but with a significant presence in plantation activity in India and Sri Lanka.

The consolidated worldwide branded tea business of the Tata Tea Group contributes to around 86 per cent of its consolidated turnover with the remaining 14 per cent coming from Bulk Tea, Coffee, and Investment Income. The Company is headquartered in Kolkata and owns 27 tea estates in the states of Assam and West Bengal in eastern India, and Kerala in the south.”

 maintains its buy rating on Tea with a price target of Rs 853 in its March 26, 2009 research report. “In line with the strategy,  Tea, together with European Bank of Reconstruction and Development (EBRD), has decided to acquire a 51% stake in Grand, a leading player in the Russian economic beverage segment (NSEGuide, 2009).

In case you are wondering… here is the exchange rate (India to U.S. Dollars):

Currency Rates
Currency In US Dollar Per US Dollar
Australian Dollar 0.71444 1.39970
Chinese Yuan 0.14645 6.82830
Hong Kong Dollar 0.12904 7.74980
Indian Rupee 0.02001 49.97300

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Recently, I have seen many retailers stating they offer for sale Fair Trade Tea.  In addition to the “certified organic” label on tea, I have begun to see “Fair Trade” labels as well. Even articles in tea publications are talking about “Fair Trade Tea”. What is all the fuss about?

According to Wikipedia, Fair trade is an organized social movement and market-based approach to empowering developing country producers and promoting sustainability. The movement advocates the payment of a fair price as well as social and environmental standards in areas related to the production of a wide variety of goods. It focuses in particular on exports from developing countries to developed countries, most notably handicrafts, coffee, cocoa, sugar, tea, bananas, honey, cotton, wine, fresh fruit, chocolate and flowers.

Considering I only recently heard about the Fair Trade movement, I initially assumed – albeit erroneously, that the movement was fairly new. It just goes to show that when we think we know it all… we usually don’t. The  Fair Trade Movement began in the 1940′s and 1950′s with attempts to commercialize goods in Northern markets (Wikipedia Contributors, 2002).  Ten Thousand Villages, a non-governmental organization (NGO) within the Mennonite Central Committee (NCC) and SERRV International were the first to develop fair trade supply chains in developing countries (Wikipedia Contributors, 2002).  At that time the products were sold mostly in churches or fairs. However, the famous adage… “you’ve come a long way baby!” is most appropriately applied to the Fair Trade Movement of today. The 1960′s shaped the Movement into a political gesture against neo-imperialism with radical student movements targeting multinational corporations with concerns that traditional business models were flawed. You may remember the slogan that gained a great deal of popularity, “Trade not Aid”.

125px-transfairIn 1998, out of the rapid growth of the 1960′s emerged organizations like TransFair USA, “a unique business model that partners industry, farmers, and US consumers to promote equitable trade”.  But “Who is TransFair USA and what type of services do they provide?” As stated on their website, TransFair USA, a 501(c)(3) nonprofit organization, is one of twenty members of Fairtrade Labelling Organizations International (FLO), and the only third-party certifier of Fair Trade products in the United States.  That explains the “WHO”, but not the “WHAT?”  Further research revealed that the organization audits transactions between US companies offering Fair Trade Certified™ products and the international suppliers from whom they source, in order to guarantee that the farmers and farm workers behind Fair Trade Certified goods were paid a fair, above-market price.

I’m sure you are wondering, “how does this relate to tea?”  TransFair USA offers The Fair Trade Certified Tea and Herb Program which includes products derived from the Tea plant of the Camellia family (Camellia sinensis and/or Camellia assamica), Rooibos (Aspalathus linearis), Chamomile (Matricaria chamomilla), Hibiscus (Hibiscus sabdariffa), and plants in the Mint genus (Mentha), including Peppermint (Mentha piperita) and Spearmint (Mentha spicata).  Fair Trade Certified tea was launched in 2001, rooibos in 2005, and chamomile, hibiscus and mint in 2006.  There are over 70 FLO-certified tea estates and small-scale producer groups in 11 countries across Asia, Africa and Latin America. This and additional information can be found on their website. Or click HERE to find Fair Trade certified retailers.

Another such organization is the Fair Trade Federation.  “Founded in the late 1970′s, the Fair Trade Federation evolved when individual alternative trade organizations began holding yearly conferences for groups working in fair trade. In 1994, the group incorporated formally as the North American Alternative Trade Organization (NAATO); and, the following year, changed its named to the Fair Trade Federation. Since then, FTF has focused on supporting fully committed businesses in order to expand markets for artisans and farmers around the world.”

Within Fair Trade, there are two types of organizations: Product Certification –  TransFair USA and Organizational Evaluation – Fair Trade Federation. Fair Trade Federation is responsible for evaluating organizations for their full commitment to fair trade principles (no matter what kind of product they sell).

125px-ftomarkIf  you live outside of North America, fear not, you can get connected with Fair Trade producers, retailers, and organizations through The World Fair Trade Organization (WFTO).  According to their website, WFTO  is the global representative body of over 350 organisations committed to 100% Fair Trade.  The WFTO prides itself in being the “authentic voice of Fair Trade and a guardian of Fair Trade values”.

Upon further reading, I learned that WFTO operates in 70 countries across 5 regions, including Africa, Asia, Europe, Latin America, North American and the Pacific Rim. With elected global and regional boards, WFTO creates market access through policy, advocacy, campaigning, marketing and monitoring. “It is the only global network whose members represent the Fair Trade chain from production to sale.”

The Fair Trade Organizations promote the growth, development, and fair treatment of developing countries around the world. Perhaps next time you make a tea purchase, you’ll be moved to select Certified Fair Trade products.

References:

1. Fair trade. (2009, March 22). In Wikipedia, The Free Encyclopedia. Retrieved 00:15, March 24, 2009, from http://en.wikipedia.org/w/index.php?title=Fair_trade&oldid=278987675

2. Fair Trade Certified. (n.d.).  Retrieved 00:15, March 24, 2009, from http://www.transfairusa.org/

3. Fair Trade Federation. (n.d.).  Retrieved 00:15, March 24, 2009, from http://www.fairtradefederation.com/

4. World Fair Trade Organization. (2009, Feruary 9) Retrieved 00:15, March 24, 2009, from http://www.wfto.com/index.php

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layout_08Have you heard of The Tea Room News? I am embarrassed to say that until a few weeks ago I had not. However, now that I am “in the know” how could I not share with the readers of Tea Escapade? After reading the November/December 2008 edition, I was very impressed. The publication is chock full of  informative articles focused on tea and the tea industry. In addition, I found yummy tea recipes on one page followed by articles on tea products and tea trends on the next. Yes, I am already looking forward to the next issue. My only critique… I would appreciate the inclusion of more articles.

Just a little history… The Tea Room News has been in publication since October 2007,  enjoying growth over the past year up to a 5,000 subscriber base. The publication was launched  to offer tea businesses the only source dedicated solely to tea businesses. Providing a community of experts committed to educating, guiding, and inspiring with ideas that make business ownership more fulfilling, more purposeful, and more successful. “We promote the elements of tea and business, infusing them with the pleasure and support that come from a growing knowledge we foster in our readers and ourselves.”  The creator of The Tea Room News has roots in the tea industry as a former tearoom owner, student of Pearl Dexter and now founder of the Editorial Advisory Board. This board includes industry author James Norwood Pratt, Michael Harney of Harney & Sons Fine Tea, Beth Johnston of Teas Etc, author Earlene Grey, Janis Baradau of TeaGuide.net and attorney Sarah Carson. 

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As we end 2008 and embark upon 2009, The Tea Room News is “going green”. If you are like me, I’m sure you are wondering, “What does ‘going green’ mean for a publication?”  According to the publisher, Going green for The Tea Room News means providing the same great articles, information and graphics without using the huge quantities of paper, drawing unnecessarily from our resources. The November/ December issue is the transitional issue – The Tea Room News will be offered in both print and digital; however 2009 will mark the complete crossover to digital. 

Going green provides many benefits to both the consumer and the environment. For the environment, the reduced paper use is the primary benefit.  For the consumer, the digital issue offers many useful features including a true magazine feel.  In light of the economic pinch, The Tea Room News is able to offer lower advertising rates to business customers.  Finally, the use of digital media enables the publication to reach and provide the knowledge and insight contained within its pages to readers globally. My experience reading the November/December 2008 issue was definitely positive. The publication set-up in digital format made reading of The Tea Room News very easy. The photographs were crisp and clear and text easily readable. Kudos to the web developers who made the look and feel of the digital edition resemble an actual magazine. Not to mention, navigation through the publication was extremely user-friendly.

Tea businesses/tea-prenuers seeking to go green can subscribe to The Tea Room News to receive tips and advice about going green. Check out the January/February issue that includes a feature on going tea business green. The Tea Room News is offering a FREE 2 issue trial subscription for all new readers that sign up through the end of 2008. See for yourself what The Tea Room News has to offer by clicking on the following link: www.thetearoomnews.com or call 888-TEA-BUZZ.

 

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